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Jade Hook

graphic designer

jh66189@georgian.edu

As a graphic designer, it is my responsibility to deliver designs that are equally as beautiful as they are functional. While design is artful, design does not simply equal to art. I believe a lot more goes into a design than the artistic, aesthetic side. Good design must focus on function and purpose.  

I wanted to create a brand that had an organic handmade feel with a modern bohemian design. The designs focus on organic shapes and minimalistic illustration. To combine both a modern and organic/bohemian feel to the overall brand. The colors were inspired by the warm colors of a sunset. 

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Paloma Basic system​

Theme Project 2D

Professional Practices

Spring 2021

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Paloma on Merchandise

Theme Project 3D

Professional Practices

Spring 2021

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Paloma Goods Social Media

Theme Project IxD

Professional Practices

Spring 2021

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Cookbook design

Project Revisited

Advanced Studio

Spring 2021

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Packaging design

Project Revisited

Advanced Studio

Spring 2021

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